
“The Party Is Over”: Europe’s Car Giants Face Price War and Tariffs in China
Beneath the dazzling lights and futuristic prototypes at Europe’s biggest auto show, industry leaders admit a harsh reality: the good times are ending. Sales in China, the world’s largest car market, are shrinking. Profits are falling. Demand in Europe is weak. On top of that, U.S. tariffs add more uncertainty. Carmakers that once thrived are…